Your brand is one of your most important sales tools. Branding is not just your logo, it is how you represent every part of your business from business cards, car signage to the bag you pack your products in.
We are surrounded by brands every day and we are loyal to brands without even thinking about it. Do you buy Nike or Asics running shoes? Do you notice the packaging when you buy a jacket? Of course, we all do. We are all buying an experience or connection with particular brands. We do this on a daily basis, even when we go to the supermarket or the mechanic. We support particular brands for all different reasons because we either trust them, recognise them or want to be part of their story.
A business with a strong brand has a competitive edge. A brand builds trust, gets talked about via word-of-mouth and can be easily recognised and remembered.