Your culture, business brand and success are interlinked. We all love certain brands and the most successful brands can be easily identified and relate easily to customers, potential customers, stakeholders and staff.
How refreshing is it to go to a store a be served buy a person knowledgeable about the products on offer in the store? Building good internal communication holds a company together, keeps staff incentivised and more productive in their work. This can be done in many ways from good leadership, keeping staff up-to-date and trained in the latest developments within the company or providing the tools and information necessary to make staff confident in their roles.